Gaming can be an intimidating arena for some (even the generally wonderful and friendly PureXbox site has a few members who I would rather not encounter in the flesh). not as big as Xbox make out and not as big as the anti-wokers seem to be freaking out about. Halo and Gears are still big IPs, but I think there's a willingness to push a broader selection of games and you'll often hear Phil and Sarah talking up quirky indie games. playing down the competition with PS and throwing cold water on the fanboy console wars nonsense. I think under Phil's watch, the messaging has softened significantly. Yeah, there were other games out there, but it was definitely viewed as a Halo/Gears box by many in the first 2 gens. it's brand was built on Halo (then Gears as well), which reinforced a male/macho brand for playing macho games. I always pictured the stereotypical xboxer to be like the a-holes in the first Harold and Kumar film, who were bullies who thought everything they did was "extreeeeeme!" (Even though I was an OG Xboxer myself)Īlso, the games. Xbox (original) did feel like a bit of a dudebro brand and messaging was "of its time". Mon 20th Jun marketing is a part of it.We're here for fun and shared experiences. Now, it's not a huge leap of the imagination to guess that you already have another Pure Xbox account and created a separate profile purely for the purposes of stoking an argument on this thread. So, let's not do that here eh! ❤️ītw, I see you created your account about 10 minutes after my comment, then left your own comment straight after. There is nothing in this article (or the referenced tweet) to get up in arms about or to stoke culture wars. If that means Xbox is woke, then I'm all for it. The article (and the tweet referenced in the article) mention nothing about being woke (only about inclusivity, which is not the same thing).Ģ) "Woke" can be defined as "alert to injustice in society, especially racism" (Oxford Languages) or "aware of and actively attentive to important facts and issues, especially issues of racial and social justice" (Merriam Webster). Mon 20th Jun there's a couple of things to unpack here.ġ) There are people here talking about Xbox going woke.Time to show that cause I still don't see what makes Xbox games a lot better than the opponent you don't see as competition. They have gobbled up almost 100 billion of this industry, they should be held to higher standards. Xbox is part of a corporation and corporations ARE NOT your friends. That I like the most out of all others.īut you should never behave like a corporate slave.
Phil Spencer has an infinite amount of money and he should be able to deliver a lot more. Peter Moore was working with a limited budget and did so much. None of this matters if Phil Spencer can't deliver the greatness of games that was the 360 era. Sadly many corporations DON'T but it's nice that MS is actually trying. So Phil reacting to that tweet seems like a circle jerk to me, kinda like when someone does charity then jumps on praise to congratulate themselves.kinda. If we're talking about diversity in the people they hire. Even at the tail end of the 360 period when he became head of 1st party the downfall began. Phil Spencer hasn't created 1 single great new 1st party game in 10 years. Halo, Gears are incredibly mediocre today and a far cry from the glory days. On the other hand you have the ''corporate slaves'' crowd. On one hand you have the ''tHeY gOnE wOkE'' crowd.
In response, Head of Xbox Phil Spencer thanked Rebekah for her comments, explaining that there's "so much more to do" and even admitting that "it's not perfect at all". it is *wild* how they've managed to 180 their messaging so thoroughly to become the "gaming's for everyone" folks- Rebekah Valentine June 17, 2022 Rebekah explained that when she was growing up, she never saw Xbox as something she'd be interested in as it was marketed to be "edgy, masculine, aggressively GAMER", but that's totally changed now: been thinking lately about how when I was growing up, I perceived Xbox as this really edgy, masculine, aggressively GAMER brand. Phil Spencer and a variety of other Xbox execs took to Twitter recently to respond to a comment from IGN's Rebekah Valentine, who spoke about how there's been a "massive, meaningful transformation" in the way Xbox has marketed itself to be a more inclusive brand over the years.
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